Eight-Year-Old CEO Lil Dee Launches Plush Doll Line To Spread 'Brown Boy Joy'


Lil Dee is the eight-year-old behind “Our Brown Boy Joy,”  the company created to both empower and inspire brown boys across the country by showing them just how special they are.

Recently, he launched My Friend, a plush doll line designed to be both a tool and a toy that promotes positivity.“Brown boys should know they are wonderful, just the way they are!,” shared Lil Dee. 

My Friend plush dolls were created with Lil Dee’s mantra in mind and each doll speaks positive affirmations like “Brown boy, you are joy.”

“Our latest product resonates with young black and brown boys because we have intentionally designed them to be representative of our boys,” said Lil Dee’s mother.

“From the clothing to the message, My Friend Plush looks like our brown boys, dresses like our brown boys, and speaks like our brown boys!”

Each doll also sports a hoodie in honor of Trayvon Martin to reiterate that clothes should never be viewed as threatening. The dolls also rock a pair of jeans along with a pair of Timberland boots.

“Our boys are extraordinary, and they deserve to have toys that reflect who they are,” she continued.

IT IS FOR THAT VERY REASON THAT GILMORE HAS SUPPORTED HER SON’S COMPANY AND IS HELPING HIM USE HIS PLATFORM TO TACKLE THE LACK OF REPRESENTATION IN TOYS AND PRODUCTS FOR BLACK BOYS.

To shop the line, visit OurBrownBoyJoy.com