LINE OF BLACK DOLLS DRESSED IN CAMEROONIAN-INSPIRED ATTIRE

Two Canadian Dads Create New 

Etoga and Nguepdjop, both dads from Cameroon, now living in Canada, shared how personal experiences made them realize how difficult it is for Black families to find dolls for their children     

Their company is also doing good for their home country as well. They source all of the doll's dresses from Cameroon and try to get designs that reflect the vibrant color pallet of their home country.

“Black dolls are hard to find, and they don’t get much exposure. Even when you can find some, they are expensive. We wanted to solve that first problem...

The second one is an identity problem; we want Black kids to have toys that look like them," the two told Modern Met 

"We want to inspire them, build their self-esteem, their self-confidence, and, moreover, make them understand they are beautiful the way God created them. Our dolls are not only for Black kids...

We want all the kids to have them so they can be exposed to diversity at a young age & they will be open-minded, they will be aware of diversity, and, develop social skills when they grow up”  

While their goal is to sell as many dolls as possible, they told My Modern Met they hope to push other doll companies into making more diverse toys that reflect the world.

While their goal is to sell as many dolls as possible, they told My Modern Met they hope to push other doll companies into making more diverse toys that reflect the world.

They hope that the dolls priced at $20 will be used by children from different racial backgrounds to expose them to diversity from an early age.

Dolls have caused a stir in Canada as more companies seek to reflect the country's diversifying population. 

Etoga later told the MTL Blog that the company wants to help all of the children, but especially Black children "know that they are beautiful just the way they are."

"There's not a need to be ashamed of their skin color or their hair texture or whatever it may be. We want to let them know that they are perfect the way they are," he explained.