Meet The Professor Who Turned Her Passion For Representation Into A Six-Figure Doll Business

Dr. Lisa Williams used her passion for race and gender identity representation and turned it into a six-figure doll business.

The Fresh Dolls line was created to provide children of all ethnicities and gender identities with a form of visual and uplifting representation of themselves.

According to ESSENCE,  the doll line is on a mission to use toys to help increase self-confidence among children of color all over the globe.

After learning racial attitudes young Black girls had toward white dolls, she was shocked that Black children still associated lighter skin tones with “good” & dark skin tones with “bad.”

The Fresh Doll Collection includes multiple dolls created to spark conversations in the home about race providing children across demographics with positive visual representations of themselves.

In just a few years, Fresh Dolls has surpassed six figures and is currently distributed globally in retailers that include Walmart.

While the success of Fresh Dolls continues to be on the rise, Dr. Williams says it hasn’t always been easy.

“I’ve had some terrible experiences while scaling my business,” shared Dr. Williams in an interview with ESSENCE “But I always kept my ‘why’ top of mind and that led me to success.”

Her ‘why’ was instilled in her through her love to be in service to the community.

Dr. Williams attests to her career for helping her create Fresh Dolls for children of color who haven’t always been taught not to love the skin they’re in — even by the people meant to teach them.

Today, Fresh Dolls is here to change the narrative offering dolls that reflect all skin tones and genders.
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